Branding Part 2:

Making your mark

The entire goal behind building a brand identity is to get consumers to develop a loyalty to your product, service or organization. Minneapolis marketing specialist John Seymour-Anderson says marketing and brand positioning efforts for your product therefore must allow for a progression that leads to trial, identity, action and loyalty by the customer.To help with this process, he suggests the […]

NFR Round 4 results



Complete Round 4 Results Courtesy of the PRCA Bareback riding 1. Bobby Mote, Culver, Ore., 85.5 points on Cervi Championship Rodeo’s Multi-Chem Hostage, $16,394; 2. (tie) Kelly Timberman, Mills, Wyo., and Scott Montague, Rapid City, S.D., 85, $11,370 each; 4. (tie) Jess Davis, Payson, Utah, Jason Havens, Prineville, Ore., Will Lowe, Canyon, Texas, and Heath Ford, Greeley, Colo., 84, $3,438 […]

Round 3 NFR results



Complete Round 3 Results Courtesy of the PRCA 1. Clay Tryan, Billings, Mont./Walt Woodard, Stockton, Calif., 4.8 seconds, $16,394 each; 2. Trevor Brazile, Decatur, Texas/Patrick Smith, Midland, Texas, 4.9, $12,957; 3. (tie) Chad Masters, Clarksville, Tenn./Allen Bach, Weatherford, Texas, and Jake Barnes, Scottsdale, Ariz./Clay O’Brien Cooper, Morgan Mill, Texas, 5.0, $8,329 each; 5. Jimmy Edens, Gatesville, Texas/Ryan Motes, Weatherford, Texas, […]