9/25/2008 8:45:00 AM Beefmobile, Beef Ambassador among programs cut
The Beef Promotion Operating Committee this week approved spending the Cattlemen's Beef Board (CBB) Fiscal Year 2009 program budget of $42 million on a total of 35 national checkoff programs. But cuts were needed and were spread out by the committee across various categories.
Hardest hit was funding for producer communications, including the Beefmobile; youth education; and the Beef Ambassador Program. Despite these cuts, programs funded in new product development, consumer information and public relations have youth-education elements in them to provide continuous reach to America's youth.
